Branding Agency In Delhi NCR
Branding agency in Delhi NCR
InnovationMotive Media is a branding agency in Delhi with unique experience and expertise in the implementation of large-scale and complex projects to create successful brands in a variety of areas: in retail, corporate branding, in the development of consumer brands. Our approach is distinguished by the ability to view each project through the prism of business objectives and marketing strategies of our clients, thus turning branding into an effective tool for business growth.
We create brands with a strong strategy and first-class design, we understand the tasks of a real business and are able to turn ideas into working products. Our portfolio reflects expertise in the following industries: technology, retail, fmcg, finance, e-commerce, medicine, development, fashion.
InnovationMotive Media is a leading branding agencyin Delhi. Extensive experience in research and strategy enables us to create accurate and functional business solutions. Brand building is a special kind of branding that requires a synergy of different competencies, a cross-industrial approach and the ability to work with new ideas.
Brand: Development Stages
01 – Dive into the project
We at InnovationMotive which is branding agency in Delhi conduct extensive interviews with the founders of the company, the client’s team or top management. We fix the goals, learn the history of the company, previous experience, structure, peculiarities of the activity. We do not ask you to fill out long briefs, we will do everything ourselves.
02 – Study on 4 fields
We study the market situation, analyze the density of segments, trends.. We conduct content analysis, evaluate the semantic environment in which the brand will exist.
We analyze and segment competitors into direct, indirect and territorial ones. Let’s explore their positioning, audience, main message, visual codes and other functional features. We create a Map of semantic territories, which demonstrates the density of the competitive environment and the most advantageous positions in which a trademark can be located.
(c) The target audience
We study loyal and potential consumers:
- Define the portraits of the audience;
- We create a guideline for the industry and competitors. With its help, we investigate the motives and barriers of consumers;
- Find insights on which to build positioning.
Trend spotting is an indispensable part of working on a modern brand. We at InnovationMotive which in best branding agency in Delhi analyze trends, track current global experience and industry best practices.
03 – Brand Positioning and Platform
Strategy development forms the conceptual basis of the product and focuses the company’s energy on the main thing. Positioning implies not only the price niche, but also the emotional content of the brand. It allows you to create a philosophy and a way of thinking that is close to the target audience, helping to detach from direct price competition.
We develop a brand platform that includes essence, mission and values, character, functional and emotional benefits, RTB (Reasons To Believe). It is a powerful branding element that saves resources and time for creative decisions and maintains a consistent line of communication.
04 – Brand Name Development
The correct name should reflect the unique selling proposition, meet the expectations and psychology of the target audience, be easy to remember and be easy to use. With the help of deep analytics and research in the previous stages, we form clear criteria for finding a name. A significant advantage of naming development at InnovationMotive Media branding agency is a deep check for patent purity and legal expertise. We create modern concise names, test them and provide support in the registration of a trademark and logo.
05 – Creation Of Corporate Identity
A corporate identity is a visual embodiment of a brand platform and a clear system of company identification. It is built on a creative concept that integrates all graphic techniques and gives them meaning. In the process of developing design directions, we create the main constants of the identity – logo, font, colors and additional tools – graphics, illustrations, pictograms, photographs, a heading system.
We design a responsive and scalable design that easily adapts to any format, is convenient for use in a digital environment and for branding any content. Clearly formulated logic and precise rules solve all the needs of a business in promotion, design of communications, helping to transform and develop without losing recognition.
06 – Brand Book Development
Brand book is a brand management tool. It is a set of rules for the use of semantic, visual elements and the emotional component of the brand. This is a guide that contains all the data needed by the top management of the company, marketers, designers, contractors to maintain brand identity, create new materials and structure the design. The development of a brand book allows you to unify the production of advertising communications and significantly reduce the company’s expenses for the design of corporate identity media.