Branding Agency In Jabalpur
Corporate branding
We research the market, develop positioning, formulate the meanings and philosophy of the company, create a functional corporate identity and protectable naming.
What is corporate branding for?
InnovationMotive Media is a leading corporate branding agency. We provide a full range of services from research and strategy development to the visualization of the company’s brand.
Corporate branding creates a unified environment for customers, employees and business partners, helps to manage loyalty, build effective communication and scale without losing recognition.
Development of a corporate brand: stages
01 – Study
The first stage is aimed at immersion in the project and the texture of the market; it includes analytics in 4 fields: industry, competitors, audience and trends.
What we investigate:
- the structure and history of the company;
- specifics of industry formation;
- world trends;
- competitors’ products and services;
- positioning of competitors;
- consumer experience;
- motives and barriers to contacting the company.
Brand session
One of the most effective tools for companies with an expert product or service. A brand session is a strategic session with a client’s team under the guidance of our strategist, aimed at finding positioning vectors, shaping a vision for the future and developing a consensus on the key points of the brand ideology.
02 Brand platform
A brand platform is a set of characteristics that describe the identity of a corporate brand. The development of a strategy forms a holistic, harmonious conceptual picture of a product or service, correctly conveying its main idea, energy, philosophy, value. As a result of expert research and analytics, we build a lively and understandable semantic system, on the basis of which the visual image of the company and its further communications are built.
What the brand platform includes:
- essence;
- mission;
- values;
- character;
- functional benefits;
- emotional benefits;
- reasons to believe.
03 Naming
We use the results of the session, research and development of the brand platform to find a name that will match the corporate branding strategy. The experience of the previous steps helps to understand what criteria the new name should meet.
We develop variants of names, which are evaluated by the creative team and lawyers according to 7 key parameters. The names that have passed deep patent clearance are put on a shortlist and provided to the client team.
A significant advantage of naming creation at InnovationMotive Media is legal expertise and support of the trademark registration process.
04 Form style
We design full-fledged visual systems that help a business to solve marketing problems easier and faster, maintain awareness and relevance. The corporate style becomes a logical continuation of the company’s ideology and a convenient tool for communicating its values.
Corporate identity development includes:
- logo;
- typefaces;
- color range;
- corporate graphics;
- pictograms;
- layout principles;
- illustrations;
- photo style.
Brandbook
The final stage of corporate rebranding is the development of a brand book , a brand management guide, which describes its semantic and visual characteristics that help to build stable and effective communication. We also offer positioning implementation services, workshops on the use of this document and art direction of the implementation process.
Order corporate branding
Our portfolio reflects expertise in various industries: industry, retail, medicine, e-commerce, finance, fashion, development, etc.
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