BRANDING AGENCY IN MUMBAI
We provide a comprehensive range of services for the development, implementation and maintenance of the brand. We do not design for the sake of design, but we solve specific business problems.
We will develop a reliable brand strategy for successful business development , based on research and analytics.
When there is a need for a strategy:
-Changes in the market
-No clear positioning
-It is necessary to separate from competitors
-To introduce a new product to the market
-No understanding of the company’s development for several years ahead
-It is necessary to diversify the business
-The target audience of the product is blurred -It is necessary to understand the problems of product sales
What is our job:
We will conduct a consultation and together with you we will be able to understand the goals and objectives of your brand. We will analyze the market, competitors, trends and your brand. We will conduct in-depth interviews with clients and understand the existing problems. We will develop the positioning of your brand on the market, describe the key advantages and understand how to avoid problems when introducing new products to the markets.
What will you get as a result:
– Summary report with all analytics and conclusions.
– A brand management guide that includes fundamental blocks: from brand concept, mission, values to tone and appearance of communication.
– We will help you implement a new strategy in your company.
8+ years on the market.
More than 130 successfully completed projects.
Extensive experience in working with major brands.
We work under a contract with a clear and step-by-step work plan.
A brand audit is a check of all the main parameters of a brand and its position among competitors.
Based on the audit, it is possible to strengthen all the weaknesses of the brand and improve its position in the market.
– Product / service description
– References of the existing corporate identity, main elements, website, packaging, sales channels
– Visualization, a brief description of the main services, assortment, services
– Examples of communications, advertising messages.
– Key brand statements: positioning, promise, description of the benefits of a product or service
– Command. Corporate activities
Photos of product consumers:
hobbies and hobbies, leisure, brands, attributes and lifestyle, environment.
Verbal, semantic examples:
how and what they say, main excerpts, keywords, slang.
How he buys, how he consumes, barriers and expectations from brand contact.
Communities, activities, publications.
Socio-demographic data: gender, age, income level, education, marital status, nationality, cultural and ethnic characteristics
Logos of all representatives of the competitive environment, their key statements.
Product / service description Strengths and weaknesses
References of the existing corporate identity:
basic elements, website, packaging, sales channels.
Visualization, brief description of the main services, assortment, services.
Examples of communications, advertising messages. Positioning of competitors’ brands.
Key economic indicators
Market trends, main markers
Opportunities for brand / business development
International experience, industry trends
Product / service trends, service innovations
Examples of design solutions in branding
Examples of marketing communications, advertising messages
Trends in related industries and best practices
The concept of a brand platform allows you to accurately determine the uniqueness of an enterprise / brand in the market and consumer environment. Competent development of the principles of working with the brand provides significant benefits to representatives of small and medium-sized businesses. A well-thought-out platform will help:
-form the desired image;
-make products more recognizable; increase the number of regular customers of your company;
-stand out from competitors;
-consolidate your position in the market environment;
-protect products in particular or the company as a whole from changes in the market;
-gain the trust and appreciation of the target audience; increase profits.
Thoughtful and consistent actions in the process of promoting and developing an enterprise will help you become a worthy competitor to well-known brands. It is very important to offer the buyer what he needs, to establish a strong relationship with him through a certain list of values, an attractive image, a well-formed image and other important elements.
A compiled and approved brand platform will help build branding – the process of creating an image, an emotional shell, persistent associative details, detachment from rival companies.
Simply put, a set of principles for the functioning of a brand is a set of requirements for branding ideas, development strategies of a company, and its positioning . The brand platform allows all elements of the system to be maintained in a single style, which makes it possible to form a correct, harmonious impression of the company among the target audience, as well as to convey its main idea, value and philosophy.
In the future, the branding platform will serve as a yardstick for judging your branding or marketing activities. It performs the functions of a technical assignment for creating company attributes: name, corporate identity, logo , colors, packaging , corporate characters, slogan.
You can win significantly more if you take the time and attention to building the base on which your brand is built. Firstly, you will be able to use this document during the activity of the enterprise. Secondly, it will save time on thinking through marketing strategies and advertising campaigns. Thirdly, you will be able to get a good foundation for organizing a competitive business.
Brand architecture is the hierarchy of companies’ brands, a reflection of its marketing strategy, as well as the verbal-visual consistency of all elements.
House of brands
An independent brand for a segment in a specific category.
Pros: Creation of the most accurate product for the specific needs of the audience. Minimizing the risk of negative impact on the overall reputation.
Cons: This strategy requires a high marketing budget.
Products and services have a close relationship with the main brand, have the same or obvious similarities in verbal and visual communication.
Pros: Maximum cost-efficiency of communication, working towards the reputation of the main brand.
Cons: Limited flexibility in the development of new products and directions.
Hybrid house (Like CocaCola – MinuteMaid, Sprite)
A new product can be associated with a master brand or exist independently.
Pros: Leveraging a strong brand while maintaining development flexibility.
Cons: Necessary not to mislead consumers or dilute the underlying brand.