The logo is an integral part of the corporate identity and the entire image of the company. Creating a high-quality logo is a task for professionals, making it memorable and working is the task of true masters, not only able, but also experienced, who know their business. Additionally, it is possible to provide such services as lettering, development of a corporate character and design of a logo book.
DESIGN AND LOGO DEVELOPMENT
The creation of a logo is a real and laborious art, because it is he who will accompany the company for many years, represent it in the service market and distinguish favorably from competitors.
The main function of any logo is, first of all, the memorability and recognition of the company, as well as understanding its essence. A bright recognizable symbol or a unique font style, there can be many options, but it is the logo that will serve as a kind of “anchor” for the formation of the correct associations aimed at the desired target audience.
The development of a logo design implies a large number of tasks that are implemented even before the start of the main stage of creating a brand: to comprehensively analyze all the wishes and preferences of the customer, carefully study the competitive market in its field of activity, compare the possibility of using the latest advertising and design trends in creating a brand name, adapt logo at all stages of its development for various types of application and all kinds of printing methods.
In parallel with the creation of a completely new logo, you can limit yourself to the redesign of the existing one, which has accompanied the company for many years. There can be many reasons that prompted the redesign of the logo and corporate identity – the moral obsolescence of the logo, the desire to refresh the company, show that it is in step with the times, and a change or expansion of the company’s activities, a change in leadership can also lead to a redesign. The reasons are different, but it should be remembered that along with the development and growth of the company, its image must also develop. Introducing modern trends, “breathing” life, relevance and preserving the already remembered image is not an easy task, but it is successfully implemented by a professional in the field of design.
REQUIREMENTS FOR PRODUCTION OF LOGOS
It is erroneous to believe that the development of a corporate logo is an exclusively creative process. This work includes the obligatory adherence to the norms and certain rules for the harmonious perception of the logo by people. After all, it is important not just to remember the brand, but to remember it and at the same time associate it with a serious, worthy of attention and trust, a solid company.
For the most correct assessment of the assignment, first of all, it is necessary to fill out a brief, which will provide detailed information about the field of activity, about the customer’s personal preferences when developing a logo and corporate identity.
The cost of creating a company logo has an exclusively individual approach and depends on the extent of the wishes of a particular customer, on the type and style, on the complexity of the task, as well as on the characteristics of the activity and a number of other criteria. You can either order a logo, a trademark, or buy a logo from readymade options, marked accordingly in the InnovationMotive’s portfolio.